Having a telephone answering service can make a company more successful, it has been suggested.
According to comments made by freelance writer Erica Ronchetti, consumers can be put off if they ring a firm only to be immediately put on hold without being given any options. Indeed, this can lead them to hang up and seek the product or service they are after elsewhere, she noted.
Presumably the same effect would apply if there was no response at all when the individual tried to get in touch in this way.
Such cases result in businesses losing custom, the journalist noted. She remarked: “That scenario raises an important question – where and when does the sales process begin? The answer: as soon as a customer calls your business. Regardless of whether or not you and your customers interact face to face, virtually, or via phone, it’s all the same. First impressions do count and they do impact sales.”
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